Link, the response is on their comment board, jump over to see the words wherein I reiterate old motifs (hipsterrunoff, authenticity, capitalism) and iterate new ones (virtualization, buzz, media-capital). Was that an appropriate use of “iterate”?

Astute readers may recall my previous post on ‘Culture Wars‘ wherein I dabbled in 9/11 truthing, communism 2.0, and wrote this:

However, we also live in a time that loves to leap to conclusions. As a result, as a culture we thrive on jumping the shark before there was even a golden achievement in place. Think of the so-called ‘enthusiasm gap,’ following Barack Obama. His momentous victory, his Nobel Peace prize, all before he had delivered anything but face-melting rhetoric solos.

Or think of the recent Odd Future phenomenon, the way a band was able to generate so much hype through a finely tuned, internet driven, buzz machine, that they blew up and had a career almost overnight; and now they are looking to publish a book about their lifestyle.

Likewise, Justin Bieber gathered ‘Beliebers’ with astonishing speed, achieving a career and a retrospective movie in almost the same instant that the masses first heard of him. Both of these artists are talented, but lets turn to 60′s media theorist Marshall McLuhan who coined such phrases as ‘the global village,’ and ‘the medium is the message.’

The message from Odd Future and Justin Bieber is only partially about their music, the real message is the self-perpetuating hype that they generate. Justin Bieber is popular and notorious because he is popular and notorious. At a certain tipping point, Odd Future generated buzz about the amount of buzz that they generated. We have hit a critical feedback loop in the media machine.

In my reply to the post on Cyborgology (link again) I revisit this “critical feedback loop in the media machine” as media-capital, which I construe as analogous to financial capital. While financial capital invests money for the sake of earning more money, media capital invests advertising for the sake of generating more advertising (in the form of blogs, tweets, etc.)  My point is that speech is the currency of the day.

I am also indebted to David Harvey for my current understanding of capital as an investment cycle, which he outlines in his reading of Marx’s Capital.  I can’t offer a specific quote, if you’re interested you will have to wade through his lectures, which are available free online.

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